The brief for this ongoing project was simple, build awareness for PureForm Golf on a monthly basis.
When compared to the likes of Taylormade, PXG and Callaway who manufacture golf clubs, it was assumed PureForm Golf was a competitor rather than a partner which unfortunately made them appear as a small player within the market.
With fresh insights from customer reviews and site analytics it was determined that consumers were in need of a educational piece. Little did the public know that PureForm Golf is a service provider that stocks all the major golfing brands. What separates them in the market is that they will pair clubs to a player based on the data from their state-of-the-art radar technology which will ensure the player gets the best clubs suited to their swing profile, regardless of brand.
Fit, Build, Deliver. This was the start of the ongoing campaign which adapted and grew as time went on.
It was key to bring in familiar brands so inform consumers that they were viewed as a service provider and partner to these brands rather than a competitor. It was also key to establish a booking was the next step rather than a purchase, utilising "Book now" and "Try now" which will seperate them from the manufacture identity.
Utilising the latest in technology such as Trackman, advanced fitting software and high speed cameras we can accurately measure your current equipment and then find the best combination from our thousands of fitting options to improve your performance.
You can be guaranteed of a Tour fitting experience. At PureForm Golf we aim to lower your scores and make the game of golf more enjoyable for you. No matter what your age or ability, a custom built set of golf clubs from PureForm Golf will improve your game.
If you’ve got a role available or would like to discuss a project please get in touch
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